《"Leveraging Cross-border E-commerce: HengChangSheng Opens Up Overseas Customer Markets through Short Video Platforms》

Amid the wave of digital transformation in cross-border trade, we accurately seized the new opportunities in short-video marketing and successfully sparked a wave of attention in overseas markets with highly impact-driven display content of construction machinery. By focusing on the performance demonstration and operation scene presentation of equipment such as excavators, we have achieved an outstanding result of 2 million views for a single video on short-video platforms, with an average daily traffic of over 10,000, opening up a new growth curve for the expansion of our company's overseas business.

Under the traditional foreign trade model, we mainly rely on offline stalls and B2B platforms to reach overseas customers. However, the problems of single channels and weak interactivity have gradually restricted business development. Having perceived the huge user base and strong dissemination power of platforms like TikTok and YouTube, we resolutely formed a professional short-video operation team, taking "immersive product display + real operation scenarios" as the core strategy, and embarked on a new journey of cross-border e-commerce.

In terms of content creation, we took a different approach, discarding lengthy product parameter introductions and instead enhancing the visual impact through the language of the camera: when shooting the continuous actions of the excavator breaking through the ground, lifting, and rotating, we combined long-distance shooting with slow-motion close-ups, along with the mechanical roar of the excavator itself, to visually present the powerful performance of the equipment. When presenting the details of the equipment, the macro lens focuses on the precise welding of the hydraulic pipeline and the internal structure of the engine, conveying the exquisite craftsmanship of the product. The records of daily delivery scenarios present the entire process from equipment loading, transportation to delivery from a documentary perspective, enhancing customers' trust in the reliability of the service.

To achieve precise dissemination, we have established a multi-platform content matrix and customized differentiated operation strategies for different regional markets. In the European and American markets, emphasis is placed on highlighting the intelligence and high-efficiency energy-saving features of the equipment. In Southeast Asia, the stability of the equipment under complex working conditions is demonstrated in combination with local infrastructure projects. Meanwhile, the team flexibly utilized popular topic tags such as "#ConstructionMachinery" and "#HeavyEquipment" to continuously expand the radius of content dissemination.

The impressive data confirm the success of the strategy. Since the launch of our short video operation several months ago, the content we have released has accumulated over ten million views. A single video of an excavator operation has achieved 2 million views, 30,000 likes, and over a thousand inquiries, attracting a large number of overseas customers to actively inquire. The platform's daily traffic of over ten thousand continuously drives traffic to independent websites, with orders covering more than 20 countries and regions including Europe, America, Southeast Asia, and the Middle East.

Short videos have brought our products to life. Our overseas business director said, "Through intuitive visual presentation, customers can quickly perceive the advantages of the equipment, which greatly shortens the decision-making cycle." This successful transformation not only brings us business growth but also promotes the enterprise to build a complete cross-border e-commerce ecosystem of "short-video traffic diversion - independent website undertaking - private domain conversion".