《From "Give it a Try" to "Can't Live Without It" : A Deep Cooperation Journey between a Congolese Client and Hengchangsheng》

In the surging tide of the Republic of the Congo's mining industry, the efficiency and reliability of equipment have become key to corporate competition. Faced with the dilemma of frequent equipment breakdowns, Alice, the procurement officer of a Congolese mining enterprise, resolutely embarked on a journey across thousands of miles from Africa to Shenzhen, China, to initiate an extraordinary collaboration with Hengchangsheng.

The complex geological conditions and harsh climate in the Republic of the Congo, such as high temperatures, high dust levels and high humidity, pose extremely high demands on construction machinery. Previously, the equipment used by the company frequently broke down, the maintenance cost was high, and the operation efficiency was difficult to improve, which made Alice extremely anxious. After making inquiries from various sources and careful consideration, she learned about our outstanding reputation in the customization and refurbishment of both brand-new and second-hand construction machinery. She resolutely decided to come to China in person to seek solutions.

Upon her arrival, Alice was warmly received by Hengchangsheng's team. The company's professional team engaged in hours of in-depth discussions with her, carefully inquiring about details such as mining site operation intensity, ore characteristics, and construction environment to accurately grasp her needs. 随后 (Subsequently), the team led Alice to visit the equipment warehouse, where hundreds of pre-screened used equipment units were neatly displayed. Combining Alice's requirements, technicians highly recommended the CAT320C excavator, a model renowned for its strong power and adaptability, especially suitable for the complex working conditions in the Republic of the Congo and compatible with local fuel quality.

To ensure equipment quality, Hengchangsheng launched a rigorous refurbishment process for the recommended CAT320C excavators. The professional inspection team used advanced instruments to conduct comprehensive tests on engines, hydraulic systems, transmission components, and other parts, accurately identifying potential issues. The maintenance team then carried out in-depth disassembly and overhauls of the engines, replacing worn piston rings, valves, and other key components; fully replacing aging seals in the hydraulic systems and repairing leaky pipelines; and using high-strength welding techniques to reinforce worn structural parts, which were also coated with anti-corrosion layers to enhance durability. Each refurbished device undergoes a continuous 72-hour simulated working condition test to ensure its performance meets or exceeds new machine standards.

Alice was full of praise for Hengchangsheng's rigorous work attitude and superb technical capabilities, and she immediately decided to place a trial order for two CAT320C excavators. "Although they are used devices, Hengchangsheng's professionalism gives me full confidence in their performance," Alice said.​​​​​​​

Amid the wave of digital transformation in cross-border trade, we accurately seized the new opportunities in short-video marketing and successfully sparked a wave of attention in overseas markets with highly impact-driven display content of construction machinery. By focusing on the performance demonstration and operation scene presentation of equipment such as excavators, we have achieved an outstanding result of 2 million views for a single video on short-video platforms, with an average daily traffic of over 10,000, opening up a new growth curve for the expansion of our company's overseas business.

Under the traditional foreign trade model, we mainly rely on offline stalls and B2B platforms to reach overseas customers. However, the problems of single channels and weak interactivity have gradually restricted business development. Having perceived the huge user base and strong dissemination power of platforms like TikTok and YouTube, we resolutely formed a professional short-video operation team, taking "immersive product display + real operation scenarios" as the core strategy, and embarked on a new journey of cross-border e-commerce.

In terms of content creation, we took a different approach, discarding lengthy product parameter introductions and instead enhancing the visual impact through the language of the camera: when shooting the continuous actions of the excavator breaking through the ground, lifting, and rotating, we combined long-distance shooting with slow-motion close-ups, along with the mechanical roar of the excavator itself, to visually present the powerful performance of the equipment. When presenting the details of the equipment, the macro lens focuses on the precise welding of the hydraulic pipeline and the internal structure of the engine, conveying the exquisite craftsmanship of the product. The records of daily delivery scenarios present the entire process from equipment loading, transportation to delivery from a documentary perspective, enhancing customers' trust in the reliability of the service.

To achieve precise dissemination, we have established a multi-platform content matrix and customized differentiated operation strategies for different regional markets. In the European and American markets, emphasis is placed on highlighting the intelligence and high-efficiency energy-saving features of the equipment. In Southeast Asia, the stability of the equipment under complex working conditions is demonstrated in combination with local infrastructure projects. Meanwhile, the team flexibly utilized popular topic tags such as "#ConstructionMachinery" and "#HeavyEquipment" to continuously expand the radius of content dissemination.

The impressive data confirm the success of the strategy. Since the launch of our short video operation several months ago, the content we have released has accumulated over ten million views. A single video of an excavator operation has achieved 2 million views, 30,000 likes, and over a thousand inquiries, attracting a large number of overseas customers to actively inquire. The platform's daily traffic of over ten thousand continuously drives traffic to independent websites, with orders covering more than 20 countries and regions including Europe, America, Southeast Asia, and the Middle East.

Short videos have brought our products to life. Our overseas business director said, "Through intuitive visual presentation, customers can quickly perceive the advantages of the equipment, which greatly shortens the decision-making cycle." This successful transformation not only brings us business growth but also promotes the enterprise to build a complete cross-border e-commerce ecosystem of "short-video traffic diversion - independent website undertaking - private domain conversion".